Tuesday, October 04, 2005
(viral campaigns are the best way to generate word-of-mouth recommendations, and the most effective ones apparantly. well, of cos the top criteria being entertaining, fun and tongue-in-cheek.)
(the BIG ad)
(the BIG ad)
Following the debut of its brilliant Big Ad, Carlton Draught has launched another inward-looking commercial. This one pokes fun at brewers' fixation with their brewing ingredients, brewing methods and, in the case of Budweiser, its reliance on the Clydesdales.
*courtesy of Adrants
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