Tuesday, October 04, 2005

. a viral message .

(viral campaigns are the best way to generate word-of-mouth recommendations, and the most effective ones apparantly. well, of cos the top criteria being entertaining, fun and tongue-in-cheek.)

(the BIG ad)

Following the debut of its brilliant Big Ad, Carlton Draught has launched another inward-looking commercial. This one pokes fun at brewers' fixation with their brewing ingredients, brewing methods and, in the case of Budweiser, its reliance on the Clydesdales.

*courtesy of Adrants




janz pondered on Tuesday, October 04, 2005

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